MECCA
Title MECCALAND 2019 & 2018
Client MECCA
Type Festival
Agency TABOO
We created Meccaland—Australia's largest beauty festival—launching in Melbourne (2018) and Sydney (2019). The festival brought together 44 brands across five immersive worlds, blending entertainment, education, and cultural relevance, and was hailed the "Coachella for Cosmetics" by WWD.
Services:
Creative Producer Theming Onsite Management PR/Event Ideation
